Remember this face? The last time I featured the Blue Steel antics of my studio-mate Macgregor, was his gravity defying stance in corn fields for Hermes. This season he has switched brands to lead the campaign for Aquascutum Ltd S/S 2010. He is SO secretive about his sideline in modelling that we have to be super sleuths to keep tabs on this incidental career of his. For instance on this occasion we worked together on a props job for items that had to be sent to Spring Studios. One night we put address labels on all the pieces, and the very next morning I hear from a source within the Spring studios that he had been seen in the building. How curious I thought, surely the courier had dealt with our delivery. But the two were unrelated. He had failed to mention that he would be in the same building MODELLING for this campaign. Well, he was spotted and grassed up instantly, so that'll serve him right keeping it all on the down-low! Nothing escapes us, especially when we intercept the phonecalls from the agencies wanting to option him. We've decided that next time it happens, we will demand 40% commission for our time! So watch this space. With Vogue Italia, Vanity Fair, CDG, Paul Smith, Hermes and now Aquascutum under his belt..........who knows what luxury label trousers he'll be needing to hold up next season? Here is the official blurb on this line from the current Esquire magazine:
Aquascutum Ltd., the British brand’s younger (and now less expensive) line looked razor sharp. Graeme Fiddler, head of menswear design, has worked wonders to make the range directional and modern, but utterly wearable too.
The brand’s unimpeachable heritage is highlighted by the fact that lots of the clothes are recreations of pieces from the archive, while other pieces bear a hint of colonial style in the form of a discreet African print. The results are spectacular, as demonstrated by Aquascutum’s non-model model, artist Andy MacGregor, an illustrator and set designer.