1. How did you start (what was your first project under the name Goodone?)
Well it started 3-4 years ago we were originally called goodshop but then we didn’t start a shop and turned into goodone, it was a bit of a piss take in the beginning, but it stuck! One of the first most interesting projects was with NOKI we were both based in Brighton when I first started the business; he is like the godfather to goodone.
2. What is the signature Goodone style?
Sexy but not slutty, fashionable but not superficial, recycled but not obvious, clothes you want to wear made in a way that you like.
3. What is the best-seller design?
The heart bum skirts sold well for us so have the heart jumpers and the bodice dresses....
4. What is your favourite colour combination?
Ooh Fred that’s mean it was definitely pink, peach, coral and orange, but I think I’m moving out of my coral faze, maybe navy blue and cream but that’s quite boring!
5. What is your favourite thing to find amongst all the waste that you process..........
Cashmere jumpers make my day and we find loads often with only a tiny moth hole on them. I found a harvey nicks cashmere jumper the other day and one of my favourite dresses was found on the floor of the rag factory where we pick our clothes from.
6. What’s your latest design that you are most proud of?
I’m most proud of my double top buckle dress, but I think I’ll be wearing my cropped knot t shirt the most
7. Whats next for Goodone ?
Well we have been quite busy recently there has been a project with Puma and I have just signed a 2 yr contract designing upcycled clothing for Tesco, on top of that we have just been awarded mentorship by the British Fashion Council, and we are organising another project with a major retailer available next year watch this space.
8. Who would you most like to wear Goodone...........if you had to pick an ambassador/endorser.......ie. do you have a muse?
We did have Lauren Lavern’s stylist request a load of dresses not sure if any of them made them on to her back but she would be a good example of a goodone lady. We have also had lots of requests from Katy Price quite an unusual girl to see wearing recycled clothing!!
9. Have you got an insider tip of another one to watch in the sustainable fashion scene?
There are quite a few people about at the moment but I have to say Nina Dolcetti she makes the sexiest shoes I have seen. Her and her shoes are more lovely than chocolate, and that’s saying something.
All images from Nin, taken at her studio