Thursday, 17 December 2009

Thurs 17th Dec: "Goodone" Interview







I was very excited to see the recent announcement that Goodone have been selected as a recipient of the BFC Esthetica sponsorship and consequently mentoring from Yasmin Sewell.  Not only are their garments ethically viable and one-off pieces by the very nature of the material being salvaged, but they are unique in the way that the design is directional and desirable.  Ive got a dress so I know!  I love wearing it and I wish I could have more......in every colour combination and style.........especially new season's looks with integrated hardware by Corrie Williamson (jeweller who also collaborates with Cooperative Designs).
I am so pleased to see Goodone taking off and gaining the acknowledgement and support that they deserve.  To be totally honest, I think its rare to find a company who combine both steadfast ethical rules and steadfast fantastic design in the current climate.  This will all change in time but only because of pioneers such as Goodone and Ada Zaniton taking up the mantle.  So to find out more about how it has been achieved, I got in touch with young entrepreneur Nin Castle at Goodone........

1.  How did you start (what was your first project under the name Goodone?) 

Well it started 3-4 years ago we were originally called goodshop but then we didn’t start a shop and turned into goodone, it was a bit of a piss take in the beginning, but it stuckOne of the first most interesting projects was with NOKI we were both based in Brighton when I first started the business; he is like the godfather to goodone.


2.  What is the signature Goodone style? 

Sexy but not slutty, fashionable but not superficial, recycled but not obvious, clothes you want to wear made in a way that you like.


3.  What is the best-seller design? 

The heart bum skirts sold well for us so have the heart jumpers and the bodice dresses....


4.  What is your favourite colour combination? 

Ooh Fred that’s mean it was definitely pink, peach, coral and orange, but I think I’m moving out of my coral faze, maybe navy blue and cream but that’s quite boring!


5.  What is your favourite thing to find amongst all the waste that you process.......... 

Cashmere jumpers make my day and we find loads often with only a tiny moth hole on them.  I found a harvey nicks cashmere jumper the other day and one of my favourite dresses was found on the floor of the rag factory where we pick our clothes from.


6.  Whats your latest design that you are most proud of?  

I’m most proud of my double top buckle dress, but I think I’ll be wearing my cropped knot t shirt the most


7.  Whats next for Goodone ?  

Well we have been quite busy recently there has been a project with Puma and I have just signed a 2 yr contract designing upcycled clothing for Tesco, on top of that we have just been awarded mentorship by the British Fashion Council, and we are organising another project with a major retailer available next year watch this space.



8.  Who would you most like to wear Goodone...........if you had to pick an ambassador/endorser.......ie. do you have a muse? 

We did have Lauren Lavern’s stylist request a load of dresses not sure if any of them made them on to her back but she would be a good example of a goodone lady.  We have also had lots of requests from Katy Price quite an unusual girl to see wearing recycled clothing!!


9.   Have you got an insider tip of another one to watch in the sustainable fashion scene? 

There are quite a few people about at the moment but I have to say Nina Dolcetti she makes the sexiest shoes I have seen.  Her and her shoes are more lovely than chocolate, and that’s saying something.


All images from Nin, taken at her studio

1 comment:

Handmade by Emily said...

Wow. I love the body suits they make. Plus the studio looks like a dream, too.