Monday 16 June 2008

Fri 13th June: Mishkin a la Newton

Top Shop collaborated with the Helmut Newton foundation to re-instate his " Newton Machine" in store. His invention from the 1970's was devised to create a catalyst for a photographic self-portrait. As the model, you can work out your stance in a mirror and then just "click".
I was in town with the photographer's Mishkin for a meeting, so we had a quick hit and run encounter with the equipment. Coming from a set designer background, I would prefer to have been better equipped. Sadly Top Shop staff were not in alliance with our spontaneous gathering of props from in store. So our final image involved putting our hands in each others pockets which was quite fun. Here are some previous Newton road testers ..................


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