London's menswear fashion week (LCM) kicked off last evening with an inherently London style renegade event, challenging conventions of the regular catwalk formula. Designer Alex Mattsson has been working with Redbull Catwalk Studio again this season, teaming up with a musician in their recording studios to make an exclusive track for a live performance at his show.......... and soundtrack his fashion film. This season the muse was Brooke Candy who Mattsson referenced in his twist on the classic camo print by lifting her trademark cannabis leaf tattoo and tessellating it into his very own dazzle pattern. The digital print runs across canvas army style jackets, shirts, shorts and backpacks thru to lightweight silk velvet tees such as this one with his rainbow zion lion emblazoned on the front. Here is a snap of Alex backstage after the show, running me thru the collection and demonstrating the luggage that transforms from a rucksack to a hold-all via a detachable leather harness. Genius! The detail of the construction of the multi popper pocketed gilets and variations of bags is exquisite. Mattsson is stepping it up another level for Spring / Summer 14 - not least for the collection but also the complete presentation package which includes the film shot with Chris Murdoch featuring Brooke in Mattsson womenswear! The track the duo joined forces on is now available for a free download over on the site so skip over to stream and keep the exclusive new Candy tune!
See my previous post of Brooke and Alex working on this project "Pineal Dawn" here.